Business organization looking to attract new residents to downtown Seguin

Business organization looking to attract new residents to downtown Seguin Main Photo

22 Nov 2022


Small Business, Downtown, News

Seguin, TX, USA / Seguin Today

Cindy Aguirre

(Seguin) — Downtown Seguin is the place to be this holiday season. Whether it’s to shop or take part in the number of holiday activities scheduled throughout the month of December, folks with the Downtown Business Alliance of Seguin are making sure families get that invitation to visit the heart of the city this holiday season.

That’s according to Dana Hall, of the Downtown Business Alliance of Seguin. Hall says the invitation to stop by downtown Seguin is especially critical this year with all the new families moving into the area.

“We have been talking about all these new folks coming to Seguin for a couple of years and it’s challenging because we don’t know how to reach them. So many of the new people who are moving into town are getting out and exploring downtown. Everyday, they come in and go ‘oh, my gosh, this is such a beautiful spot. The park is lovely. I didn’t know this was here. I lived here for six months. It’s like ‘yeah, well, welcome to your new home.’ It’s what we tell them, and we are like we love it,” said Hall.

Hall says what better way to welcome new families to the community than to have them take part in all of the scheduled holiday events. She says participation in these events is always a great way to get a sense of what the Seguin community is all about.

We encourage them to come down and enjoy our holiday festivities for sure. That’s one of the best parts about downtown Seguin, the Sip n’ Stroll, the North Stroll Pole and the parade and we just appreciate their support and come in and find something that is unique that can only be found in Seguin,” said Hall.

Hall’s comments were made at this year’s launching of the annual Shop Local, Shop Seguin holiday campaign. The campaign hosted by chambers of commerce and business groups works to encourage shoppers to shop Seguin before spending those dollars elsewhere. 

Hall says the campaign not only encourages folks to shop local but to also shop small businesses and of course, shop Downtown Seguin.

“So, for everybody downtown, it’s important that we remind people that we are here and that we support this community and our sales taxes and donations to non-profits and that’s from our heart. We do that because we love Seguin and we love downtown,” said Hall.

Those new to the area and who are wishing to support Seguin’s downtown businesses are asked to follow the Seguin DBA on social media.

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